Leading integrated
marketing communications firm, MME Africa is currently engaging consumers in
various zones, regions and markets in a well-planned and strategic experiential
marketing campaign to create goodwill and followership for Nutri-Yo, the new
premium yoghurt drink from CWAY Group.
For every successful
activation, the consumers must identify with the product. Across different
activation centers, consumers are identifying with the new premium Yoghurt
drink, Nutri-Yo.
Consumers' participation is also very important
for a successful activation. Across all the centers, Nutri-Yo and the consumers
are bonding very well.
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