Leading communications agency, Media & Marketing Experts Africa (MME AFRICA) emerged as the most favoured agency at Nutrimilk 10th anniversary experiential marketing pitch. Produced by CWAY Food & Beverages, Nutrimilk is a premium brand and one of Nigeria’s best-selling dairies.
Being the first experiential marketing campaign for brand, industry watchers had predicted that it was going to be a tough selection process but couldn’t predict who will eventually win the account. Since March 2017 when the pitch started, the company was able to pick their most preferred agency in July 2017.
Speaking concerning the great feat, the CEO of Media & Marketing Experts Africa (MME AFRICA), Seun Apara said the company went very well prepared for the pitch with its sister company, Klick Promotions. “As a big brand that CWAY is, we’re aware that other top agencies will definitely be part of the pitch. So we didn’t just tell the company what we will do, we demonstrated it. I must say it was a tortuous journey but we gave our best at all appearances. The company screened the agencies down to three; two and we were finally chosen as the best.” continue reading
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