Nutrimilk 10th Year Anniversary Experiential Marketing Campaign took place in all the geopolitical zones of the country and it connected the consumers in a personal and purposeful way to the brand. The Hajias and Alhajas in Kano and Abuja defied all odds and joined the mammoth crowd to be part of the live experience. In Aba and Onitsha, the activation was a carnival like experience. From Akure to Ife, Oshogbo, Ota, Uyo and other centers, the consumers were super excited and happy to be having a direct interaction with the brand. And of course, Lagos was a hit at all the activation centers. From Apongbon to Ikorodu, Mushin to Trade Fair, it was an opportunity to re-engage consumers and attract new ones.
At the end of the activation, the consumers had a more positive perception of the brand and now inclined to purchase more.
MME Africa emerged as the most favoured agency to execute the campaign after a very tough selection process.
At the end of the activation, the consumers had a more positive perception of the brand and now inclined to purchase more.
MME Africa emerged as the most favoured agency to execute the campaign after a very tough selection process.
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